U WIINIK

Primo

A contemporary Mexican experience in Playa del Carmen where wood-fired cooking, local ingredients, and open kitchen reclaim the most authentic taste of Mexico.

Primo is born around the fire. In the very heart of Playa del Carmen, its kitchen recovers techniques deeply tied to Mexico, using wood, comal, grill, and underground oven to transform local ingredients with a contemporary perspective. The experience takes place outdoors, under the shade of a large tree and among natural materials that connect the space with the Mexican Caribbean. Wood from tzalam, vines, chukum, and limestone create a warm, intimate, and relaxed atmosphere, far from the formality of a traditional restaurant. Its offering ranges from slowly cooked meats, seafood, grilled vegetables, aguachiles, and preparations where smoke and fire are part of the flavor. The kitchen also works with local producers and sustainable suppliers whenever possible. Primo represents a different side of Playa del Carmen: a dinner that combines tradition, product, and technique without losing the simplicity of gathering around a table.